777i Privacy Policy — How We Protect Your Personal Data
Your privacy is important to us. This Privacy Policy explains exactly what personal data 777i collects from registered players and visitors, how that data is used, who it may be shared with, and what rights you have over your own information. We are committed to handling all data responsibly and transparently.
Privacy at a Glance
Core Data Principles We Follow
These cards summarise our approach at a high level. They do not replace the full policy text below. In any case of ambiguity, the complete section text governs.
Minimal Data Collection
777i collects only the personal data that is strictly necessary to operate the platform, verify player identity, process payments, and comply with applicable legal obligations. We do not collect data for its own sake.
No Data Sales
777i never sells, rents, or trades your personal data to third-party advertisers, data brokers, or marketing companies. Your data is used solely to deliver and improve 777i services for you as a registered player.
SSL Encryption
All data transmitted between your device and 777i is protected by 256-bit SSL encryption. Sensitive information such as payment details and identity documents is encrypted at rest as well as in transit.
Your Data, Your Rights
You have the right to access, correct, export, and request deletion of your personal data at any time. Submit a data request by emailing [email protected] and our team will respond within 30 days.
Transparent Cookie Use
777i uses cookies and similar tracking technologies to keep you logged in, remember your preferences, and analyse platform performance. You can manage non-essential cookie preferences at any time through your browser settings.
Defined Retention Periods
777i does not store personal data indefinitely. Retention periods are defined by the purpose for which each data category was collected. Account data is retained for a minimum of 5 years after account closure to meet legal and audit obligations.
1. Data We Collect
When you visit the 777i website or register a player account, 777i collects personal data in several ways. The categories of data collected depend on how you interact with the platform. The following table summarises the main data categories, the specific data points within each category, and the primary reason for collection.
| Data Category | Specific Data Points | Primary Purpose |
|---|---|---|
| Registration Data | Full name, date of birth, email address, mobile number, username, password (hashed) | Account creation and identity verification |
| Identity Verification (KYC) | National Identity Card (NID) number, passport or driving licence copy, selfie photograph | Age verification, fraud prevention, legal compliance |
| Payment Data | bKash / Nagad / Rocket / Upay account number (last 4 digits), bank account name, transaction reference numbers | Processing deposits and withdrawals, anti-money-laundering checks |
| Location Data | Country, city (Dhaka, Chittagong, Sylhet, etc.), IP address | Geo-restriction compliance, fraud detection |
| Device & Technical Data | Device type, operating system, browser type and version, screen resolution, session timestamps | Platform optimisation, security monitoring |
| Behavioural Data | Pages visited, games played, bet amounts, session duration, click-through paths | Responsible gaming monitoring, service improvement |
| Communication Data | Live chat transcripts, support email content, complaint records | Customer support quality assurance, dispute resolution |
777i does not collect sensitive personal data beyond what is listed above unless you voluntarily provide it. We do not collect biometric data, political opinions, religious beliefs, or health information. If you contact us and choose to disclose additional personal information in the course of your communication, that information will be handled with the same standard of care as the data categories listed above.
2. How We Use Your Data
777i uses the personal data it collects for specific, defined purposes. We do not use your data in ways that would surprise you or that go beyond what is reasonably necessary to operate a fair and secure online casino and sports betting platform for Bangladesh players. The following describes the primary purposes for which your data is used:
- Account management: To create, maintain, and secure your 777i player account, including verifying your identity at registration and at the point of withdrawal.
- Payment processing: To process deposits made via bKash, Nagad, Rocket, Upay, and bank transfer, and to facilitate withdrawal requests to your verified payment method. Payment data is processed through our payment partners and is subject to their respective privacy policies.
- Legal compliance: To fulfil our obligations under applicable anti-money-laundering (AML) regulations, know-your-customer (KYC) requirements, and any other legal or regulatory obligations that apply to the operation of the 777i platform.
- Fraud prevention and security: To detect, investigate, and prevent fraudulent transactions, account takeover attempts, bonus abuse, and any other activity that threatens the integrity of the platform or the safety of our players.
- Responsible gaming: To monitor player behaviour patterns that may indicate problem gambling and to implement deposit limits, loss limits, or self-exclusion where appropriate, either at the player's request or at 777i's discretion.
- Customer support: To respond to your queries, complaints, and requests efficiently. Support communications may be recorded and retained for quality assurance and training purposes.
- Marketing communications: To send you information about 777i promotions, bonuses, and seasonal offers — but only where you have explicitly opted in to receive marketing communications. You may opt out of marketing emails at any time by contacting [email protected].
- Platform analytics and improvement: To understand how players use the 777i platform so that we can improve the user experience, game selection, and technical performance. Analytics data is aggregated and anonymised wherever possible.
777i will not use your personal data to make automated decisions that produce significant legal or similarly significant effects on you without first providing you with adequate notice and, where required, your explicit consent.
3. Data Sharing & Third Parties
777i does not sell, rent, or otherwise commercially disclose your personal data to unrelated third parties. However, to operate the 777i platform effectively and legally, we necessarily share certain data with a limited set of trusted service providers and, in specific circumstances, with legal and regulatory authorities. Every third party that receives 777i player data is contractually required to handle that data securely and to use it only for the purpose for which it was shared.
The categories of third parties with whom 777i may share player data are as follows:
- Payment processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, and BRAC Bank receive the payment details necessary to execute deposit and withdrawal transactions. These providers operate their own privacy policies, which govern their use of your payment data.
- Identity verification providers: Third-party KYC service providers may process copies of your identity documents (NID, passport) on our behalf to verify your identity and age. These providers are bound by strict data processing agreements.
- Game software providers: Providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi receive anonymised or pseudonymised session data to operate their game software. They do not receive your full name, payment details, or identity documents unless separately required for game-specific compliance purposes.
- Analytics providers: Aggregated and anonymised behavioural data may be shared with analytics platforms to help us understand platform usage patterns. No personally identifiable information is included in these datasets.
- Legal and regulatory authorities: 777i will disclose personal data to law enforcement agencies, financial intelligence units, or courts where required to do so by applicable law, valid court order, or legitimate regulatory request. We will notify you of any such disclosure where legally permitted to do so.
- Fraud prevention networks: In cases of suspected fraud or money laundering, 777i may share relevant data with cross-industry fraud prevention databases and networks to protect both the platform and other players.
4. Cookies & Tracking Technologies
777i uses cookies and similar tracking technologies (including web beacons and local storage) on the 777i website. A cookie is a small text file that is placed on your device by a web server when you visit a website. Cookies allow the website to recognise your device on subsequent visits and to store certain preferences and session information.
777i uses the following categories of cookies:
- Strictly necessary cookies: These cookies are essential for the 777i website to function. They enable core features such as keeping you logged in during a session, maintaining your account security settings, and processing transactions. These cookies cannot be disabled without breaking core platform functionality.
- Functional cookies: These cookies remember your preferences — such as your preferred language, display settings, and whether you have acknowledged platform notices — to provide a more personalised experience. Disabling these cookies will not prevent access to the platform but may result in a less tailored experience.
- Analytics cookies: These cookies collect aggregated, anonymised information about how visitors use the 777i website, including which pages are visited most frequently and whether users encounter error messages. This information helps us improve the platform. 777i uses privacy-focused analytics tools and does not use Google Analytics to track individual player behaviour.
- Session security cookies: These cookies are used to detect and prevent suspicious login attempts, session hijacking, and cross-site request forgery (CSRF) attacks. They are strictly necessary for account security purposes.
777i does not use third-party advertising cookies or behavioural targeting cookies. You will not be tracked across other websites by 777i's cookies.
5. Data Security Measures
777i takes the security of your personal data seriously and has implemented a range of technical and organisational measures designed to protect your data against unauthorised access, accidental loss, destruction, or disclosure. While no online system can guarantee absolute security, 777i's security infrastructure meets industry standards for online gaming platforms operating in the Bangladesh market.
The primary security measures in place at 777i include:
- 256-bit SSL/TLS encryption: All data transmitted between your browser and the 777i servers is encrypted using industry-standard Transport Layer Security (TLS). This protects your login credentials, personal details, and payment information during transmission.
- Password hashing: Account passwords are never stored in plain text. 777i uses a modern cryptographic hashing algorithm with per-account salting so that even in the event of a data breach, raw passwords cannot be extracted from the stored hash values.
- Encrypted data at rest: Identity documents and sensitive personal data stored on 777i's servers are encrypted at rest using AES-256 encryption. Access to encrypted data stores is restricted to authorised personnel only.
- Access controls: Access to player personal data is restricted to 777i staff who have a genuine operational need to access it. All internal access is logged and subject to regular audit. Staff with access to personal data are required to undergo data protection training.
- Intrusion detection and monitoring: 777i's infrastructure is monitored continuously for anomalous activity. Automated intrusion detection systems flag suspicious patterns for immediate review by the security team.
- Two-factor authentication (2FA): 777i strongly recommends that all players enable two-factor authentication on their accounts. 2FA adds an additional layer of security by requiring a one-time code in addition to your password at login.
You also play an important role in keeping your account secure. Use a strong, unique password for your 777i account. Do not share your login credentials with anyone. Log out of your account when using a shared device. If you suspect unauthorised access to your account, contact 777i support immediately via live chat.
6. Data Retention Policy
777i retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law. We apply defined retention periods to each category of personal data. The following table outlines the standard retention periods 777i applies:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of account + 5 years after closure | Legal obligation, dispute resolution |
| KYC identity documents | Duration of account + 5 years after closure | AML compliance, regulatory audit |
| Transaction and payment records | 7 years from transaction date | Financial audit, legal compliance |
| Support communications | 3 years from last interaction | Quality assurance, dispute resolution |
| Behavioural and gameplay data | 2 years from last activity | Responsible gaming monitoring, analytics |
| Marketing preferences | Until opt-out, then deleted within 30 days | Consent management |
| Server log and IP data | 12 months from collection | Security monitoring, fraud detection |
When a retention period expires, personal data is securely deleted or irreversibly anonymised. Anonymised data (from which all identifying information has been removed) may be retained for longer periods for statistical or research purposes, as it no longer constitutes personal data under applicable data protection principles.
If your account is closed as a result of a finding of fraud, money laundering, or other serious breach of the 777i Terms & Conditions, your data may be retained for a longer period than specified above, as required by the investigation, legal proceedings, or regulatory obligation arising from the breach.
7. Your Privacy Rights
As a registered player on 777i, you have a number of rights in relation to your personal data. 777i is committed to honouring these rights promptly and without undue obstacles. The following describes each right and how to exercise it:
- Right of access: You have the right to request a copy of the personal data that 777i holds about you. This is sometimes called a Subject Access Request (SAR). We will provide a response within 30 days of receiving a valid request. Requests should be sent to [email protected] with the subject line "Data Access Request — [Your Username]".
- Right to rectification: If any personal data 777i holds about you is inaccurate or incomplete, you have the right to request that it be corrected. You can update many details (such as your email address and mobile number) directly in your account settings. For corrections to identity documents or other sensitive data, contact the support team.
- Right to erasure: You have the right to request that 777i delete your personal data where there is no longer a legitimate reason to retain it. Please note that this right is subject to legal retention obligations. Data that we are required by law to retain (such as KYC documents and transaction records) cannot be deleted on request until the applicable retention period has expired.
- Right to data portability: You have the right to receive a copy of your personal data in a structured, machine-readable format (such as CSV or JSON) so that you can transfer it to another service provider if you wish. Contact the support team to make a portability request.
- Right to object to processing: You have the right to object to 777i's processing of your personal data where that processing is based on legitimate interests rather than your consent. This includes the right to object to direct marketing at any time without giving any reason.
- Right to withdraw consent: Where 777i's processing of your data is based on your consent (such as marketing communications), you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of any processing carried out before the withdrawal.
8. Policy Updates & Contact
777i reviews and updates this Privacy Policy periodically to reflect changes in our data processing practices, changes in applicable law, or improvements to our platform. The date of the most recent revision is displayed at the top of this page. We recommend that you review this page periodically to stay informed about how 777i handles your personal data.
Where any update to this Privacy Policy constitutes a material change to the way in which 777i processes your personal data, we will notify you by email at the address registered to your account prior to the change taking effect. Continued use of the 777i platform after the effective date of a revised Privacy Policy constitutes your acceptance of the updated terms.
Minor updates — such as clarifications to existing language, corrections of typographical errors, or additions of new data categories that do not change the fundamental nature of processing — will take effect immediately upon publication without direct notification. These changes will always be reflected in the updated effective date shown at the top of this page.
777i takes all privacy complaints seriously. If you submit a complaint regarding our data handling practices, a member of our data team (distinct from general customer support) will review the complaint and provide a substantive written response within 10 business days. If you remain dissatisfied with our response, you may seek further recourse through the applicable legal mechanisms available in your jurisdiction.
Have Questions About Your Data?
Our support team is available around the clock to answer any privacy-related questions. You can also explore our FAQ for quick answers, review our Responsible Gaming page, or head to the 777i Casino to enjoy our full game library.
18+ Gambling involves risk. Please play responsibly. 777i is an entertainment platform for adults aged 18 and above.